ICT and People with Special Needs Essay - 1361 Words

ICT and People with Special Needs There are many people that have disabilities, but there are many ways in which ICT can help them. ICT can give these people more opportunities in life due to the vast range of specially designed computer equipment. There are people with sensory impairment. People with sensory impairment include partially blind people and those who are totally blind. Being blind might make even the simplest of jobs e.g. reading letters and bills an uphill task. They might need a video magnifier. Even going to the local supermarket would be difficult because you could bump into things. Blind people can also use a special keyboard called the Braille keyboard to put data in to†¦show more content†¦They can issue commands using the device. If a person can not speak or if there speech is not clear than they can use voice synthesisers to speak words by the non speaker or speech synthesisers to enhance spoken words in a loud environment. In my main investigation, the special need that I will be focusing on is limited mobility. The technologies that I will be focusing on are: 1. Voice recognition system 2. Email 3. Online ordering 4. Electrical equipment 5. Cordless phone 6. Electric vehicles Main Investigation Voice recognition system Another piece of technology that might be good for some one with limited mobility would be voice activation. The way voice activation works is that it digitises your voice, and stores it on the hardware. All you do is issue commands to the device. You can do the simplest of tasks without having to move. Environmental control systems help people to control their home environment through a single switch, for example, opening and closing windows and doors, TVs, radios, doors, intercoms, telephones, lamps, curtains, windows, riser recliner chairs and beds, and alarms are among the devices that can be controlled. It is adapted to the environment they feel at ease in. Email E – Mail is a technology, which is used by everyone in today’s world and is getting bigger andShow MoreRelatedEvaluating The Effectiveness Of Using Ict For Teaching And Learning. Information Communication Technology ( Ict )1253 Words   |  6 Pages1. Evaluate the effectiveness of using ICT to support teaching and learning. Information communication technology (ICT) helps to learn theoretic development discoveries, treatment and support techniques for education and curriculum. It gives teachers, higher level teaching assistant (HLTA) and children access to educational resources from around the globe anytime and day. While using ICT, children learn concepts, history, ideas, theories and practices across culture when it is use in their classroomRead MoreThe Ict And Its Impact On Education1386 Words   |  6 Pages1. Introduction The ICT subjects was introduced in secondary schools early 2000’s with poor methodologies. It was that time I was in secondary schools so I saw and even experienced how the mode of computer skills delivery was. The word ‘computer’ itself was a bit knew to most students thou I was very good in mathematics. Shortage of instructors and teaching tools was a big issue. Most young generation fails to express themselves in terms of their future vision because they are blind to the rapidRead MoreThe Importance of Information and Communications Technology Essay631 Words   |  3 PagesTechnology Information and communications technology (ICT) is generally regarded as the overlap of computer information and telecommunications technologies, and their applications. In this document the term ICT is used to indicate the whole range of technologies involved in information processing and electronic communications, including the internet, electronic mail and videoconferencing. 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Two students are also diagnosed with visualRead MoreTechnology And The Classroom Is Extremely Beneficial For Students For A Vast Number Of Reasons961 Words   |  4 Pageswith special needs, equips students to become lifelong learners and provides students with the necessary skills in order to be adequately prepared for the workforce, becoming confident and productive contributors to society. Technology can offer educational equality in a classroom of diverse learners, and students who possess a variety of learning styles. According to Zorigian and Job (n.d), there are digital devices and software available that support students with disabilities or special needsRead MoreEssay Music and Entertainment Industry: Digital TV and MP3s702 Words   |  3 Pages In the world nowadays, ICT has been responsible for assisting in the development of entertainment. One of the things that are mainly used in music entertainment now is the MP3 files which contain music. This technology is often used to play music with digital music players such as MP3 players and iPods. This now revolutionised the entertainment as it now allows people to listen to music without the need for a physical product for the players to play music off of such as using cds it is now quickerRead MoreThe Information Communication Technology ( Ict ) For A Start Up Business Essay1504 Words   |  7 Pages The main purpose of this assignment is to identify the information communication technology (ICT) for a start-up business like the multi-cuisine restaurant in Chandigarh and also to get a clear progress on the progress of the same for the next 3-5 years. The business plan is to set up a multi-cuisine restaurant in Chandigarh, India. The reason why I chose this business is because we have a family business in catering and also a bakery specialised in north Indian sweets which is run by my fatherRead MoreA Report On The Tunisian Government1194 Words   |  5 Pagesintensive skills: ICTs. The Tunisian government has positioned these technologies in solid of its development plan. Information and communication technologies are considered as a tool enabling for economic diversification and for the creation of new activities in all sectors. Tunisia was among the first African countries which make ICTs a key element in its national strategy. Tunisia occupies the first rank in Africa and 38th out of a total of 134 countries in integrating ICTs in development. TheRead MoreThe Population s Aging Impact On Health Systems, Economies And Future Societies1583 Words   |  7 Pagessocieties.2 In addition, the aging of the population coincides with the technological revolution that has redefined our lives today and is transforming our society. Both phenomena are listed as key issues on the agendas of developed countries. In fact, ICTs are being considered as effective and â€Å"sustainable† solutions to the health and social well-being demands produced by the change in the demographic distribution.3 During a period in life when functional decline is present, having access to the digitalRead MoreInformation And Communication Technologies ( Ict )1722 Words   |  7 PagesOffice, 2008). Information and communication Technologies (ICT) has the potential to greatly increase the effectiveness and efficiency of the health sector by assisting healthcare providers with managing information. It also has the potential to lead to better cost-efficiency in the health sector. ICT can play a critical role in improving health care for individuals and communities. It can also transform informal regulation by providing people with the knowledge they require to challenge existing practices

Affirmative Action Equality for All Essay - 1741 Words

Affirmative Action: Equality for All? Affirmative action in the United States has become a misused and misguided practice in modern times. In the current form of affirmative action, it is impossible to create a truly equal society. It was originally used as an equal opportunity measure to allow qualified minorities into positions they were denied because of race. However, affirmative action has become a system of racial quotas that lowers standards for minority applicants in order to give them a chance to succeed in universities, jobs, and leadership positions. At first, it may not seem like such a bad idea to have racial quotas because it increases diversity. But with racial quotas qualified applicants to universities, jobs, etc†¦show more content†¦The case of Barbara Grutter vs. University of Michigan Law School is a real life example of affirmative action’s reverse discrimination. Grutter applied to University of Michigan Law School with a 3.81 GPA and a Law School Admission Test score of 161. While a ll black students with similar scores were accepted, she was denied, along with 90% of white students scoring in her range. When applying to University of Michigan black and hispanic students were more likely to be accepted than white students with similar academic backgrounds (Pearson 15). This use of affirmative is completely unethical. According to Kant’s first categorical imperative â€Å"act as though your actions will become universal law†, the use of reverse discrimination within preferential treatment in affirmative action is unethical. If we say that it is ok for some students to receive preferential treatment based on race then we are telling society that it is ok to use race-based preferential treatment in all circumstances. We are also allowing discrimination. If we lived in a society where everyone practiced race-based preferential treatment then it would create an unfair society where we just use race and not credentials to determine whether people are qu alified for positions. This would be an unfair world that people would not want to live in. Affirmative action also lowers standards for minorities. Affirmative action is implemented byShow MoreRelatedAffirmative Action As A Blender, Creating Equality For All People2610 Words   |  11 PagesAmerica has the nickname of â€Å"The Melting Pot,† but melting implies no boundaries. In the U.S., many boundaries between different ethnicities, religions, and minorities still exist. The concept of affirmative action is to act as a blender, creating equality for all people. Affirmative action is encouraged in many different business sectors by the government. Some examples include the Department of Defense strives to award five percent of contracts to minority businesses and institutions, federal homeRead MoreEssay on Affirmative Action and Racial Equality 1467 Words   |  6 Pages Affirmative Action and Racial Equality (1) Issue Identification Many individuals do not know the meaning of the term â€Å"affirmative action.† In order to clearly understand the issue, one must first know the necessary terms associated with it. Affirmative action is a term given to an action or policy favoring those who tend to suffer from discrimination (i.e. African Americans, Asians, etc.). For example, certain scholarships for African Americans can be regarded as affirmative action opportunitiesRead MoreArgumentative Essay - Affirmative Action1148 Words   |  5 Pagessocial policy known as affirmative action, the answer becomes unclear. Affirmative action is a product of the civil rights era, that time from the late 1950s through the 1960s when African Americans fought to live as equal citizens in the country of their birth (Maltz, Leora, 2005). After the United States Congress passed the Civil Rights Act in 1964, it became apparent that certain business traditions, such as seniority status and aptitude tests, prevented total equ ality in employment. PresidentRead MoreEssay on We Still Need Affirmative Action512 Words   |  3 Pagesmovement shifted from the traditional aim of equality of opportunity through nondiscrimination alone to affirmative action to establish ‘goals and timetables’ to achieve absolute equality between blacks and whites† (Dye 253). These goals and timetables were cemented with Executive Order No. 11246, issued by President Lyndon B. Johnson in 1965. This order is commonly referred to as the foundation for modern-day affirmative action programs. Today, affirmative action is a very controversial subject, withRead MoreEssay on Affirmative Action863 Words   |  4 Pagesup and live out the true meaning of its creed. We hold these truths to be self-evident: that all men are created equal.quot; - Dr. Martin Luther King Jr. (6). Dr. King stated this in his famous â€Å"I have a Dreamquot; speech in Washington, D.C. in 1963. Is affirmative action still needed in Amer ica? Affirmative action is still needed because America does not have enough equality and diversity. Almost all of our American history dealt with inequality between the white men and the black men. As timeRead MoreAffirmative Action Policies Should Be Implemented891 Words   |  4 PagesAffirmative Action Policies Should be Implemented Affirmative action policies should be implemented to improve to help propel the company forward. Affirmative action can be a useful tool to help create diversity in the workplace. Implementing affirmative action policies will encourage growth in the company because we will be able to effectively select and hire people, not on the basis of race but on actual qualifications that make a person suitable for a position in the company. Affirmative actionRead MoreCivil Liberties and Civil Rights722 Words   |  3 PagesBill of Rights did not convey anything about equality aside from that all Americans are entitled to due process in court. The word â€Å"equality† for instance does not even appear in the Constitution. Thus the topic of equality and civil rights is a grey area that is not clearly defined or understood. Prior to the Civil War, the inequality of African Americans and women for example were easily apparent. African Americans lived as slaves and had no rights at all and were claimed by some in court cases thatRead MoreImagine A Student Named Billy Is Applying For A Scholarship.1001 Words   |  5 Pagesdidn’t. The answer is affirmative action. Affirmative action is an action or policy favoring those who tend to suffer from discrimination, and it is an outdated program that is creating unequal opportunities for non-diverse people. The history of affirmative action goes back farther than one might think. Affirmative action is not a new concept. It has been around since the 1961 when President John F. Kennedy signed an executive order that told employers to take â€Å"affirmative action to ensure that applicantsRead MoreAffirmative Action : How It Impacted The American Society Essay1628 Words   |  7 PagesAbstract There are many supporters and opponents of Affirmative Action. The focus of Affirmative action is meant to be an attempt at equality throughout society. Every sector in America would be equal and unprejudiced. On the other hand, adopting affirmative action would force many employers to replace hard-working employees with those possibly less qualified simply due to their gender or ethnicity. Throughout history, people have been categorized into different groups. These groupings were basedRead MoreAffermative Action1316 Words   |  6 PagesBy: Elissa Thomas E-mail: elissa@usais.net Affirmative Action Affirmative Action efforts were started in 1964 to end the long history of overlooking qualified people of color and women from higher education. Affirmative Action sets standards for a business or office of admissions, so that a white man does not have the upper-hand over an equally or greater educated minority. The initial way the government tried to justify Affirmative Action was to develop a human resource approach: first identifying

Logic And Truth Essay Research Paper Logic free essay sample

Logic And Truth Essay, Research Paper Logic is the survey of necessary truths and of systematic methods for clearly showing and rigourously showing such truths. THERE can be no uncertainty that all our cognition begins with experience. For how should our module of cognition be awakened into action did non objects impacting our senses partially of themselves produce representations, partially arouse the activity of our understanding to compare these representations, and, by uniting or dividing them, work up the natural stuff of the reasonable feelings into that cognition of objects which is entitled experience? In the order of clip, hence, we have no cognition ancestor to see, and with experience all our cognition begins. But though all our cognition begins with experience, it does non follow that it all arises out of experience. My new manner of sing an statement is often called informal logic, proposing a contrast with formal logic ( the dominant type of logic in western rational tradition ) . But it could besides be called communicative logic, or matter-of-fact logic possibly, in that it is expressly directed to judging peculiar facets of how an statement was used for some communicative intent, good or severely, in a given instance. Using Aristotle # 8217 ; s system of causal account, the 16th-century British philosopher John Rainolds defined emotion as follows: the efficient cause of emotions is God, who implanted them ; the stuff cause is good and evil human things ; the formal cause is a disturbance of the psyche, impelled by the sight of things ; and the concluding cause is seeking good and flying immorality. The American philosopher L.D. Green # 8217 ; s commentary on Rainolds # 8217 ; thesis indicates that Rainolds was non faithful to Aristotle # 8217 ; s ain treatments of emotion. One thing that Aristotle did recommend was moderateness of emotions, leting them to hold an consequence merely at the right clip and in the right mode. Rainolds noted that the Aristotelean mind Cicero saw emotions as good # 8211 ; fright devising worlds careful, compassion and unhappiness taking to mercy, and anger whetting bravery. These ideas about emotion are similar to those of some modern theoreticians. For Rainolds, the emotions are the active, stimulating facets of human nature. Although the intellect exercisings control over emotions, mind can hold no impact without emotion. Rainolds was specifically concerned with the effects of emotion on rhetoric, but he saw rhetoric as a chief agencies of act uponing human behavior and personal businesss. He believed that the passions [ emotions ] must be excited, non for the injury they do but for the good, non so they twist the heterosexual but that they straighten the crooked ; so they ward off frailty, wickedness, and shame ; so that they defend virtuousness, justness, and probity. Benedict de Spinoza in the seventeenth century described emotions in much the same manner as Rainolds did, but he discussed them in relation to action instead than to linguistic communication. He saw emotions as bodily alterations that result in the elaboration or fading of action and as procedures that can ease or hinder action. For Spinoza, emotion besides included the thoughts, or mental representations, of the bodily alterations in emotion. Blaise Pascal and David reversed Rainolds # 8217 ; place by presuming the primacy of emotion in human behavior. Hume said that ground is the slave of the passions ( emotions ) , and Pascal observed in Pens Es that # 8220 ; the bosom has grounds that ground does non know. # 8221 ; Although Hume believed that passions ( emotions ) rule ground or mind, he thought the dominant passion should be moral sentiment. Some modern-day psychologists trace morality to empathy and empathy to discrete emotions including unhappiness, sorrow, compassion, and guilt. Since Rainolds lectured on emotions at Oxford, philosophers have considered many inquiries related to emotions: Are they active or inactive? Can they be explained by neurophysiological procedures and reduced to material phenomena? Are they rational or nonrational? Are they voluntary or nonvoluntary? Qualifying or categorising emotions harmonizing to these dualities has resulted in yet other categorizations or differentiations. Ultimately, emotion constructs resist definition by manner of dichotomous differentiations. Emotions are by and large active and tend to bring forth action and knowledge, but utmost fright may do behavioural freeze and mental rigidness. Emotion can be explained on one degree in footings of neurochemical procedures and on another degree in footings of phenomenology. Emotions are rational in the sense that they serve adaptative maps and do sense in footings of the single # 8217 ; s perceptual experience of the state of affairs. They are nonrational in the sense that they can be in the encephalon at the neurochemical degree and in consciousness as unlabelled feelings that may be independent of cognitive-rational procedures. Emotions are voluntary in that their look in older kids and grownups is capable to considerable alteration a nd control via knowledge and action, and wilful ordinance of look may ensue in ordinance of emotion experience. Emotions are nonvoluntary in that an effectual stimulation elicits them automatically, without deliberation and witting pick. Nowhere is this more apparent than in babies and immature kids, who have small capacity to modulate or suppress emotion by agencies of cognitive procedures. Feelingss and emotions help find human behaviour. They govern whether we are repulsed by or attracted to something, and how we respond. They motivate us to work toward future ends and let us to put value on everything that happens to us. They besides have a direct consequence on human wellness. Developments in brain-imaging engineering and research on monkeys have made it possible for scientists to through empirical observation analyze the biological footing of emotions # 8212 ; what occurs in the encephalon and throughout the organic structure when when a individual experiences emotions such as fright, joy and unhappiness. Davidson # 8217 ; s work focal points on single differences in emotional response, what causes them and what might be done for people who are predisposed to enfeebling emotional reactions. # 8220 ; People differ dramatically in how they respond to life # 8217 ; s slings and pointers, # 8221 ; Davidson said. Some people are imperturbable in the face of important emphasis while others break down rather easy in negative state of affairss, he said. # 8220 ; These are profound differences among people that color every facet of their lives, accounting for whether their matrimonies and callings are successful, whether they achieve their ends and why some persons die earlier than others, all things being equal, # 8221 ; Davidson said. Davidson and others at UW-Madison are seeking to clarify how positive provinces of head influence the organic structure. One undertaking involves analyzing a group of Badgers in their late fifties who have remained healthy despite major personal jobs throughout their lives. # 8220 ; We want to cognize what histories for their resiliency, what can we larn about their encephalon activity and how is their emotional resiliency related to their physical wellness, # 8221 ; Davidson said. Other UW-Madison research workers analyzing the scientific discipline of emotion include Ann Kelley, Ruth Benca, Chris Coe, Craig Berridge, Seth Pollack, Carol Ryff and Hill Goldsmith. Wisconsin State Journal Jennifer A. Galloway Wisconsin State Journal ; 04-14-1998 Democritus ( 460 BC ) Happiness ( positive emotion ) is characterized by a province of mental and physical equilibrium. Ideas ( knowledges ) are the consequence of a distributed interaction of some localised corporeal constituents. For Example: # 183 ; Rationality: in the thorax # 183 ; Control of behaviour: in the caput # 183 ; Resentment: in the bosom # 183 ; Appetite: in the Liver # 8220 ; the flawlessness of our nature and capableness of felicity must be estimated by the grade of ground, virtuousness, and cognition that distinguish the person. . . and that from the exercising of ground, cognition and virtuousness of course flow # 8221 ; ( Wollstonecraft 1989, 5: 81 ) . A Vindication of the Rights of Woman, Mary Wollstonecraft ground, virtuousness, and cognition, and precisely how are the battle with passion and the exercising of ground supposed to bring forth cognition and virtuousness Reason, Calne assures, may still be regarded as a psychological # 8220 ; module # 8221 ; in traditional manner, so long as we recognize that it # 8217 ; s # 8220 ; a biological merchandise # 8221 ; and understand that we # 8217 ; re # 8220 ; motivated by natural impulses and emotions linked to cultural forces # 8212 ; ground is their retainer and non their master. # 8221 ; Calne argues that modem neurology gives ground no function in puting our ends: It deals with # 8220 ; how # 8221 ; issues, therefore explicating why ours is non to ground # 8220 ; why. # 8221 ; It is # 8220 ; merely and entirely a tool # 8221 ; fashioned by development, a capableness that # 8220 ; can non delegate or command the intents to which it is put, # 8221 ; something we use # 8220 ; to acquire what we want, non to take what we want. # 8221 ; # 8220 ; Reason, # 8221 ; the writers province, is still viewed as # 8220 ; the specifying feature of human beings. # 8221 ; It includes # 8220 ; non merely our capacity for logical illation, but besides our ability to carry on enquiry, to work out jobs, to measure, to knock, to consider about how we should move, and to make an apprehension of ourselves, other people, and the world. # 8221 ; None other than Steven Rose, a prima neuroscientist, reminds us in From Brains to Consciousness? : Essaies on the New Sciences of the Mind ( 1998 ) that # 8220 ; being able to map mental procedures into physiological, anatomical and biochemical mechanisms # 8221 ; may be able to state us # 8220 ; how the brain/mind works, # 8221 ; but it # 8220 ; will non be able to state us what the head is making and why. These inquiries will hold to be answered at a higher degree of analysis, and utilizing a different linguistic communication, than that offered by the best of neuroscientific technology. # 8221 ; The separation of ground from motive is cardinal to # 8212 ; even constitutive of # 8211 ; human knowledge.

Marketing Segmentation free essay sample

A relatively small firm should use market segmentation to find a  niche  in the marketplace because it is realistically impossible for a small firm to compete against a much bigger firm in marketing the similar product. For example, magine the difficulties in developing a new brand of cola and competing against Coke and Pepsi. So by finding a small niche in the marketplace, it’ll be a much more successful approach. For example, this is what Snapple and Tom’s Of Maine toothpaste did. `Market Segmentation and Targeting’ (Journal of Internet Commerce, 2007,  6(1), 83-99. `Weinstein(2004, 3) claimed that’ the overall purpose of using market segmentation is to improve a company’s competitive positon and better serve the needs of the customers. Other objectives of market segmentation includes increasing sales, improved market share and also to enhanced the image and reputation of the business. On top of that, market segmentation can also help businesses to Differentiate your products and services to meet your customer needs and desire, find hidden needs and make improvements to your existing products, Target your marketing mix to the customers most likely to ant your products or services,  Identify behaviors and buying motives for your products,  Identify your most and least profitable customers,   Help you avoid unprofitable markets and   Increase brand loyalty and decrease brand switching. `Market’ segmentation services’ (Goldberg, 2008). There is no single way segment a market. A marketer has to try to different segmentation variables , alone and in combination to find the best way to view the market structure. There are three type of variables that marketers look at when they segment the market. Variables such as geographic, demographic, pyschographic and behavioral variables. Geographic segmentations calls for dividing the market into different geographical units such as nations, regions, province, parishes, cities, or even neighborhoods. Depending on its budget, a company may decide to operate in one or a few geographical areas or to operate in all areas but pay attention to geographical differences in needs and wants. The other segmentation variable that marketers look at is demographic segmentation. Demographic segmentation is when company divides the market into groups based on variables such as age, gender, family size, family life cycle, income, occupation, education, religion, race, generation and nationality. These different criteria’s differentiates the needs and wants from each individual consumer. Other than that, companies also look at psychographic segmentation. Psychographic segmentation divides buyers into different group based on social class, lifestyle, or personality characteristics. Last but not least, behavioural segmentation divides consumers into group based on consumer knowledge, attitudes, uses, or the responses to a product. (Kotler and Armstrong 2010, 216). 2. 0 Target market identification. The primary target for this report would be Beyonce Giselle Knowless, known as Beyonce internationally. Beyonce is an actress, model and a renown ramp;b artist. Beyonce first started her recording career with 2 other female artist, Kelly Rowland and Michelle Williams in a group called `destiny child’ and later on went solo in the year 2000. As someone who is fond of fashion, Knowles combines its artistic elements with her music videos and performances; she uses different styles and tries to harmonize it with the music while performing. Beyonce is one of the most influential star icons in this century without a doubt. Just like many others, Beyonce divides her fans into groups based on demographic, geographic, psychographic and behavioural traits. 2. 1 Geographical traits Geographic segmentation is important for Beyonce and the line of work that she is in. Having said, the intended audience for a given product is divided according to geographic units, such as nations, states, regions, counties, cities, or neighborhoods to fit the needs of individual geographic areas, localizing the products, advertising, and sales effort to geographic differences in needs and wants. Marketers will also study the population density or regional climate as factors of geographic segmentation. This is why Beyonce only have her tours and concerts in specific states and not the entire country. When she had her 2009 tour in Australia, she only performed in several states such as Melbourne, Sydney, Adelaide and Perth. (Liveguide, 2009). 2. 2 Demographic Traits. The line of work that Beyonce is in, demographic segmentation will most probably be her priority in segmenting her customer groups. This is because consumer needs, wants and usage often vary closely with demographics variables. (Kotler and Armstrong 2010, 218). Majority of Beyonce’s target group are age from 17 – 34. Next, most of Beyonce targeted group are in high school, post graduates and graduates. Although Beyonce’s music is suitable for both male and female, however 54% of her fans are female and 46% are males. An estimated 54% of her fans have no children while the rest of the 46% has. In addition, Beyonce’s target market group consists of several nationalities. The majority of them are American- Africans while the rest are Asians, Australians and Americans. Majority of her fans are less affluent as compare to others because most of her fans are not at the age where they earn a lot of money or still studying. An estimated 33% of her fans earns between 30-60 thousand Usd per annum. Quantcast audience profile 2010) 2. 3 Psychographic Traits. Psychographic segmentation consists of traits such as social class, the lifestyle and personality. Relating to the primary target Beyonce, majority of her target group falls under the three category of the social class trait. Majority of them are in lower lowers, upper lowers and a minority of them are in the working class. M arketers often segment their markets by consumer lifestyles and base their marketing strategies on the lifestyles appeal. For Beyonce, majority of her target group are teenagers and pop lifestyle is the sort of lifestyle that Beyonce target. As for personality traits, due to the wide range of personality that this world has, Beyonce’s music usually targets female with a much sensitive and emotional personality. 2. 4 Behavioral Traits. Behavioral segmentation is about dividing buyers based on their knowledge, attitudes , uses and responses to a product. Markets can be also segmented into usage rates , readiness stage and overall attitude towards the brand. For Beyonce, this is a important trait to look at because by understanding this traits, Beyonce will then be able to produce songs and product that serves the needs and wants of the consumers. On top of that, Beyonce can then produce her products based on usage rates of her consumer, user status and loyalty status. By understanding these traits, it’ll help Beyonce save production cost and generate even more profit. 3. 0 Discussion/ rationale of the target market collage. The market place for Beyonce is massive because everything revolves around her industry which is media entertainments. The collage illustrates the target market group for Beyonce. It clearly shows the multidimensional approach that Beyonce has considered in segmenting the market for her business. With geographic segmentation, Beyonce has travel a lot of places to promote new release albums and to enhance her popularity. She has been almost all over Europe and in recent years, she had her tour in few of the major cities in Australia. States such as Melbourne, Sydney, Adelaide, and Perth to promote her â€Å"The Beyonce Experience Tour†. (liveguide, 2009). After having seen, it’s obvious that Beyonce’s popularity only exist in couple of the major states in Australia. However, by touring and performing live concerts will definitely enhanced her popularity in Australia. The majority of Beyonce fans are teenagers but there are adults that adore her as well. The age group that listens to Beyonce’s music starts from the tender age of 15. Most of Beyonce’s fans are female and only a handful of them are males. Beyonce music attracts all sorts of race and nationality in this world but the majority o her fan bases are American- Africans. As we know, Beyonce is world renowned `POP’ amp; `RnB’ musician, therefore the colors that she uses in her advertisements, the color of her dress in her videos and so on represents the approach and the image that she trying to give to society. Majority of Beyonce fans are teenagers that still adores dancing, mingling and partying. However, some of her fans relate their personal emotions and issues with Beyonce’s music. By knowing her targeted group, Beyonce generically write music that she knows her fans can and will listen too. With this knowledge and talent, Beyonce then concentrate in producing her music depending to wants and needs of the consumer in different times. For example, Beyonce would produce Christmas songs during Christmas season. The genre of Beyonce’s music also influence greatly on which market group she attracts and targets. Most of the consumers that listens and purchases her music are usually RnB , Pop, and sentimental song lovers. Because Beyonce is so influential with her looks and music, many people tends to follow the way she dresses and looks. With this, unlimited business potential arises for Beyonce. She has clothing lines that belongs to her, perfumes and many more product that majority of her target group which are females would purchase.